It’s actually past the time when you should have made sure that your website is friendly to mobile internet traffic. Just last year, the amount of mobile surpassed the number of searches performed upon traditional computers, and this trend is expected to continue. The biggest impact to websites that aren’t ready for mobile traffic is that they will lose traffic rapidly over time as internet users turn to mobile devices.

The Future Impact Of Making Websites Friendly To Mobile Traffic

It’s not just that people are using their mobile devices more to access the web. Many are almost exclusively using mobile phones and tablets, and they are not using laptops and desktops much at all. Without a mobile site, these potential customers will quickly get lost to competitors.

There are other good ways to use mobile traffic too. For example, many companies have worked to attract mobile visitors to their sites. In turn, they have tried to sign these visitors up to their text messaging lists. These work a lot like email lists used to work. However, they have proven to get quicker responses.

How To Make Sites Friendly To Mobile Internet Surfers

One marketers realize the urgency of making sites friendly to mobile phone and tablet users, the next step is to figure out how it can be done. There are a number of options, and some are very affordable, especially when they get compared to the alternative of losing business.

There are a few different ways to make sure a site can handle mobile traffic. You could use what is called a responsive theme on your existing site. These themes will detect the device used and adjust accordingly. Other options are redirecting the main site to a mobile-friendly site or a mobile application. Some companies use a combination of these methods.