If you want to make sure that your website ranks as well as possible in the search engines, hen you need to pay attention to mobile friendliness. Mobile friendly websites perform better in the rankings because of the importance of mobile users. More and more of the population of the western world is using smartphones to search for information about businesses and bricks and mortar stores while they are on-the-go, and Google’s Local Search feature reflects this.
If your website is mobile friendly, then it is more likely to rank well in the search engines when someone uses their phone to search, and if you provide things like ‘click to call’ and address data using semantic markup, then this will be reflected in the results – along with things like the search results showing whether or not your premises is open at the time.
It doesn’t have to take a lot of effort to make a site mobile friendly these days – indeed, if you are using a popular content management system such as WordPress, you might find that your website is already fairly mobile-friendly out of the box. All you need to do is make sure that you are using images that are appropriately compressed, that any plugins or changes to the theme are still mobile friendly, and that the website overall is structured in a way that makes it easy for mobile users to browse the site and understand the content. If people tend to leave quickly – or, worse, hit the back button before the page has even loaded, then this will reflect badly on you and could make your site rank more poorly in the search engines. A few simple tweaks and changes can make all the difference to your ranking.